About

Barely a minute. The best part of your day.

Where it started

I started Eartha because I was stressed in corporate and yoga made me pay attention to what I was putting on my body. I couldn't find products I trusted, so I made my own.

The honest part

I have almost never finished a bottle of anything. Lotion, hand cream, skincare. I would buy with good intentions and then skip it after a long day, and the half-used bottle would sit there making me feel slightly guilty.

So the formulation was only half of it.

Eartha takes barely a minute, absorbs before you have finished thinking about it, and feels good enough that you reach for it rather than talk yourself into it.

Vivian,
Founder of Eartha

Made in Singapore, for Singapore's skin. Small batch, botanicals only, no shortcuts.

The measure I care about isn't how many bottles we sell. It's how many get finished.

Ready to find yours?