At Eartha, we believe in transparency, integrity, and the power of nature. In our commitment to providing you with the finest in body care and aromatherapy, we introduce Eartha Standards — a testament to our unwavering dedication to clean formulations.
In an industry where the definition of "clean" can vary together with the absence of a universal standard, When we say "clean", we mean it. Eartha Standards proudly declares our rituals free from harmful additives, toxins, and unnecessary fillers. Our formulations undergo rigorous scrutiny to meet our high standards, ensuring that every Eartha ritual is a testament to the purity of nature.
Our formulations will never include the following:
Commonly seen in ingredient lists as
Parfum/Fragrance
Usage
Used to make cosmetics smell more pleasant or mask certain odour of other ingredients in the product.
The Issues
A substantial portion of components found in synthetic fragrances have been flagged as endocrine disruptors or carcinogens. which may harm the reproductive system, and carcinogens, substance capable of causing cancer.
We use only pure, unadulterated essential oils in our rituals are we firmly believe in the healing powers of nature, and aim to avoid exposing our circle to potential issues associated with such chemicals.
Commonly seen in ingredient lists as
Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Ilsoparaben
Usage
Widely used as preservatives in cosmetic formulations
The Issues
Parabens are believed to act as an endocrine disruptor and have been linked to conditions such as breast cancer, skin cancer and reduced sperm count. The usage of five parabens has already been prohibited in the European Union due to the concern for use in human products.
Commonly seen in ingredient lists as
SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate), ALS (Ammonium Lauryl Sulfate)
Usage
Surfactants (Cleansing Agents) in cleansers, shampoos and laundry/dishwashing detergents
The Issues
Sulfates are known irritants. While they are effective cleansing agents, they may cleanse a little too well, possibly causing itch, irritation and dryness, especially for those with sensitive skin. They may also cause acne around the hairline when used in shampoo formulations.
Commonly seen in ingredient lists as
Butylated Hydroxyanisole (BHA), Butylated Hydroxytoluene (BHT)
Usage
Used in cosmetics and personal care products to extend shelf life.
The Issues
Both BHA and BHT are classified as possible human carcinogens, studies have shown that BHT causes liver and kidney problems, and can act as a tumour promoter.
Commonly seen in ingredient lists as
Diisononyl Phthalate (DINP), Diisodecyl Phthalate (DIDP), Di-2-ethyl-hexyl Phthalate (DEHP), Dioctyl Phthalate (DNOP)
Usage
Used to make plastic more durable, and found in fragranced cosmetics and personal care products.
The Issues
Phthalates have been associated with endocrine disruption, which creates hormonal imbalance in humans. This could include increased risk of recurrent miscarriages and decrease in sperm count. Seven types of pthalates have already been banned for usage in cosmetics by the European Union.
Commonly seen in ingredient lists as
Cera Alba (Beeswax), Caseinate (Milk Protein), Honey, Lanolin (Wool Grease)
The Issues
As a vegan brand, we do not support the usage of any animal-derived ingredients due to ethical reasons.
To find out more about the ingredients we use in our formulations, visit our Ingredient Index.
To maintain transparency about our ingredients, we've specifically included an indication of whether an ingredient is certified organic, organically grown, or non-organic, together with the percentages for each ritual so you know what you're getting.
