About Us
Eartha was created for moments when the pace slows and you begin to return to yourself.
We make modern oil rituals designed to bring calm into everyday life. Grounding and comforting by nature, our oils fit naturally into the quieter parts of your day, often after shower, before rest, or whenever you need a pause.
Our approach is intentionally pared back. We believe in restraint over excess, and in rituals that don’t ask much of you. Simple and sensory, designed to slip easily into real life.
Thoughtfully formulated and made in Singapore, Eartha exists to support modern lives that hold a lot, offering gentle ways to slow down, reset and feel at ease.
Meaning of Eartha
Eartha
[ur-thuh] • /ˈɜːrθə/
A combination of two beautiful words, Earth and atha.
Earth
Mother Earth provides for us unconditionally, sustaining our existence. Our brand embodies the essence of life, and Eartha symbolises a connection to the present and a profound appreciation for the life-giving force that nurtures us all.
atha
अथ
A word in Sanskrit which translates to 'now,' serving as a powerful reminder to remain fully present in the moment. It encourages us to embrace the present rather than being consumed by thoughts of the past or concerns about the future.
Our Ethos
Community
We collaborate with a global community of creatives, makers and family-owned businesses to capture the essence of nature and wellness.
Connection
We create rituals designed to hold space for introspection and nurture the mind, body, soul connection.
Clarity
Transparency is at the core of Eartha. We fully disclose all ingredients except our proprietary scent blends, which consist of only pure essential oils.
Eartha Standards
Transparency is our guiding principle.
We believe you deserve to know exactly what goes into the rituals you use. Eartha Standards is not just a label; it's an open book. Dive into our detailed ingredient index and understand the purpose behind each component.
Sustainability
Every raw ingredient and packaging material is sourced and selected with sustainability in mind. We deliberate over every small detail, and it is an ongoing process for us to constantly search for eco-friendly options to minimise the impact of our business to Mother Earth.
